ibmsocialbiz: Fluid transaction models - Gerd Leonhard’s future of business keynote explores new paradigms. In today’s digitally dominated markets, the movement and sharing of information is fluid for consumers; it is defined as organic, harmonious, smooth, easy, wanted and social—which is why companies like Facebook, Amazon and Google will continue to dominate. This fluidity is making it easier for people to connect and share the information they want. Friction, as a business model which is characterized by tedious transactions, rules and regulations, is dead. Related articles Fluid Transaction Models - Gerd Leonhard’s Future of Business Keynote Explores New Paradigms (TrendHunter.com) (trendhunter.com) Watch this: Keynote Speaker and Futurist Gerd Leonhard on Shaping the Networked Society - a quick overview (futuristgerd.com)

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Fluid transaction models - Gerd Leonhard’s future of business keynote explores new paradigms. In today’s digitally dominated markets, the movement and sharing of information is fluid for consumers; it is defined as organic, harmonious, smooth, easy, wanted and social—which is why companies like Facebook, Amazon and Google will continue to dominate. This fluidity is making it easier for people to connect and share the information they want. Friction, as a business model which is characterized by tedious transactions, rules and regulations, is dead.

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