As long as we are talking about ‘connecting’ with people and forging a sustainable connection then in addition to social technology, I see age-old notions of tribes and naturally sustainable ecosystems being surfaced as contemporary principles of successful business. From critical thinkers like Seth Godin who advises on creating and leading tribes, earning the permission to communicate and shipping to futurist Gerd Leonhard who shows us how the journey from Egosystem to Ecosystem is changing business models (his DO lecture). It seems very plausible that the organizations that will survive 50 years from now will be those that embed some (if not all) of these principles into their corporate code. These principles if properly taken up can be used to great effect to fundamentally change the culture within an organization in a way that makes it more adaptive, positive and transparent (the Digital Natives already know this bit).

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