Ms. Warren said that 24% of all the Times’ views in August happened on phones or tablets, with about two-thirds of those specifically coming from phones. While the Times sells much of its mobile-ad inventory through custom cross-platform purchases at premium prices, it also sells ads on its mobile apps through Google and Apple’s ad networks. Ms. Warren said the company also plans to work out more relationships similar to its recent deal with Flipboard, which allows Flipboard users to access a certain amount of Times content for free and lets Times subscribers sign in to get its content within the Flipboard app. The Times and Flipboard then split ad revenue for that content. “We want to replicate this kind of arrangement with others and create scale,” Ms. Warren said, adding that she’s also thinking about mobile e-commerce opportunities.
What matters is that in the next five years every person on this planet is going to be using a mobile device. And these devices are going to be used far more than any traditional computer ever has been and ever will be.
Source: Business Insider